How to Twitter

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Whether you are a business executive looking to extend his online presence, or just an average Joe looking to get in on Twitter, you might be looking for those basic first steps to get involved with twitter. This is a basic Tutorial for getting those very first steps down.

How to Twitter: This should only take a few minutes.

1. Go to http://twitter.com/

2. Click the big yellow “Sign Up” button.

Click the "Sign Up" button

 

 

 

 

 

 

3. Fill out all your information, including your desired screen name. Try to find something with your real name in it, and avoid usernames with lots of numbers like mike1245. Click “Create My Account”

4. Click The Twitter Logo to go to your Twitter homepage

Twitter Logo

 

 

 

5. Under “What’s Happening?” type in whatever you want. Then click Tweet.

6. Congratulations, you have tweeted! Feel free to use the “search” field next to the twitter logo to find people that might interest you. Go to their profile and click the “follow” button. From now on, whenever they tweet something just like you did, you will see their tweet at your twitter home page. I have more basic tutorials to come, so go to my twitter page and click “follow” to keep up to date. I will let you know when there is a new blog post!

Facebook Pages Update Allows for New Primary Administrator

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Until recently, many companies who got into the social media sphere early had a serious problem. I have heard it time and time again… They asked their secretary or an intern to set up all their accounts. The individual would then go to Facebook, log in to their personal account, then set up the new company page. It all seemed good and well at the time.

A year or more passes. Enter my company. The long-dormant page has been collecting dust for some time. Ever since that intern left or the secretary quit.

“We don’t remember the log-information,” they say. Of course you don’t. Why? Because the log-in information for your page is your former employee’s personal Facebook. When they left, they took your company page with them. If you were lucky, you at least got administrator privileges on another account. But that personal account was permanently attached to the page… This led to many problems for a lot of companies.

But as of this week, this problem is a thing of the past. As part of Facebook’s new “upgrades” for pages, you can now delete the original page creator as an administrator, and add new administrators with full privileges. This has certainly made my life a whole lot easier, and hopefully to anyone out there who has faced the same problem, it will make your life easier too.

Despite these improvements, here are a few best practices when creating your company Facebook page:

1. Create the page using a company profile that you will always have control of. Ideally it would be a real person to satisfy Facebook’s EULA, but a fake person with your company name is still better than an intern.

2. Save your login information, and keep it somewhere safe. Anyone within your company that will be using the company page should have access to this.

3. Add another administrator to the page just to be safe.

As always, anything dealing with Facebook could change at any moment, but for now, these simple rules should help you out considerably.

How to Use Facebook As Page and More

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Have you ever attempted to interact with users of your Facebook page and found yourself confused about whether you were interacting as your page or as your personal profile?

Facebook has recently revamped many features for Pages, and has effectively ended this confusion. One of the most useful, new features is “Use Facebook as Page”. This feature allows you to essentially “log in” AS your Facebook page.

Use Facebook As Page

Click On "Account" to open this menu

How to Use Facebook as Page

You should see the option to “Use Facebook as Page” under the drop down menu when you click the “Account” button on the top-right corner of the page.

Facebook will then prompt you to select the page you wish to use. If you have more than one page, pick the page which you wish to interact as.

You will then be logged in as your page.

 

Benefits of Using Facebook as Your Page

You will now receive notifications for interactions that happen on your page, just like you normally would on your personal page. Every time somebody “likes” your page or writes on your wall, you will be notified here. You can also post on other pages AS your page.

By default you will now get emailed for each notification. To disable this, go to your page, click “edit page” in the upper right, click “your settings” on the upper left, and then uncheck the box that says “send notifications to (youremail@youremail.com) when people post or comment on your page.”

 

There is a lot more to mess around with using this new feature. I recommend “taking the tour” of the feature when you use it for the first time. Facebook will prompt you to do this. It is short and to the point, and is a great way to learn your way around!

3 Ways Social Media Improves Your Web Presence

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Social Media outlets are more than just additional ways for a company to communicate with the world. They can have a dramatic impact on your overall web presence. I have highlighted three of the main ways you can use Social Media to your advantage.

1. Interaction with peers and customers everywhere they are talking

This tactic is at the heart of any social media strategy, and with good reason. Conversations are happening everywhere… and they are talking about you. Why not join in? Interactions with others in a variety of different online settings increases both the amount of unique content relating to your company online and your overall online reach. Your website should not be the only place for anyone to reach you. With social media they COULD go to your website, or they could visit one of the other dozens of places where you are actively involved with the online community. It might be your blog, Facebook, Twitter, an industry forum, or even a review site. The goal is to encourage as much positive conversation about your brand as possible, and in doing so, become more visible online.

2. Improve Page Rankings

Every time Google sees a mention of your brand and your industry combined with a link back to your website or other social media profiles, it gives a little bonus to your page rank. Your page rank is essentially what Google uses to determine your popularity. And popular pages are what people want to see and what show up on search engine results pages (SERPs). The simple way of thinking of this is that every time any profile or page you own gets mentioned, it is more likely to be visited in the future. The more involved you are in your social media, the more likely you are to be found in the search engines. Even when links have a “nofollow” command attached to them (which makes Google ignore it for popularity and page ranking), anyone who clicks that link and ends up on more of your content is still helping to increase your traffic.

3. More Results in Search Engine Results Pages (SERPs)

Everyone wants their site to be the #1 result for their keywords… But what about the other slots? When someone searches for your company name, for example, the results should show your website, your Facebook page, your Linkedin page, your Flickr photostream, your Google Places page, your Blog, and hopefully many more. If done right, your social media profiles can dominate the SERPs for all of your keywords. If your company sells custom lawn ornaments, for example, a search for “custom lawn ornaments” should return your website, some pictures from your Flickr, your facebook page, and even your blog. More well-maintained and active social media accounts lead to more places for people to find you.

The benefits of active involvement in Social Media span many aspects of a brand’s online presence. If used correctly, you will increase traffic and visibility of both your website and your brand dramatically.