Until recently, many companies who got into the social media sphere early had a serious problem. I have heard it time and time again… They asked their secretary or an intern to set up all their accounts. The individual would then go to Facebook, log in to their personal account, then set up the new company page. It all seemed good and well at the time.
A year or more passes. Enter my company. The long-dormant page has been collecting dust for some time. Ever since that intern left or the secretary quit.
“We don’t remember the log-information,” they say. Of course you don’t. Why? Because the log-in information for your page is your former employee’s personal Facebook. When they left, they took your company page with them. If you were lucky, you at least got administrator privileges on another account. But that personal account was permanently attached to the page… This led to many problems for a lot of companies.
But as of this week, this problem is a thing of the past. As part of Facebook’s new “upgrades” for pages, you can now delete the original page creator as an administrator, and add new administrators with full privileges. This has certainly made my life a whole lot easier, and hopefully to anyone out there who has faced the same problem, it will make your life easier too.
Despite these improvements, here are a few best practices when creating your company Facebook page:
1. Create the page using a company profile that you will always have control of. Ideally it would be a real person to satisfy Facebook’s EULA, but a fake person with your company name is still better than an intern.
2. Save your login information, and keep it somewhere safe. Anyone within your company that will be using the company page should have access to this.
3. Add another administrator to the page just to be safe.
As always, anything dealing with Facebook could change at any moment, but for now, these simple rules should help you out considerably.