There must be millions of blog posts with generic content such as “How to Leverage Facebook to Help Your Business” or “10 Ways you Use Twitter to Build Your Brand” or other similar topics. They all seem to have identical content and all appear to have been written after reading “8 Steps to Writing a Great Blog Post.” I’m not saying my posts are always revolutionary or my strategies completely original. As an aspiring blogger and social media user, I am faced every day with the challenge of sharing my experiences and insight to others in new and creative ways. My advice here is not a description of the path you must take after having been there myself. It is more my own strategy stemming from the experiences I have had and the things I have learned from others before me.
Become a leader, not just a follower. There is a lot of great info out there, and a lot of it will help you in your life and in your business. But not most of it. Learn what you can from others, then collaborate with them and bring your own thoughts and ideas to the table. Don’t spend all day concentrating on the work of others. Think one step ahead of where everyone is at the moment. You can spit out the same thing in different words, but if everyone has heard it before, no one cares. Obviously you can’t just become a leader overnight, but if you have legitimately, consistently great ideas time and time again and you are active in your online community, people will recognize you for that.
Realize that posting a numbered list does not automatically make people read your content. There are a million strategies consisting of very simple things you can do in your blog that some of the great bloggers have done and found to increase their success. Do not use these unless you actually have something good to say. At best, they won’t help you at all. At worst, they will make your blog seem gimmicky and annoying. Focus on the content, ideas, and personality behind the posts rather than the gimmicky formatting and titles.
Get involved in your community of bloggers. When it comes time to sink or swim, the ones that make it out alive are those who have someone holding them up. Comment on a blog post that you think is great. Share further ideas about the topic. Make friends with the bloggers. Write your own blog post involving ideas from other bloggers, and give them credit for it. If what you are posting is worth reading, you will eventually get to the point where others in your community will be talking about it. And that is when you will really start to see success.